Petrol Station
Jan Chipchase's presentation at UXWeek 2007 still has me thinking. So I wrote this comment on his blog about one of the images he discussed.
Your image of a petrol bottle atop a brick in Vietnam and your comments have stuck with me. You asked the audience about what it was and you stated a gasoline station. You pondered if the brick could have been removed.
My perspective is that the brick was essential to making it commerce. The brick removed it from just being someone's jar on the street to a purposeful display of petrol for sale.
And the more I thought about this image, the larger the metaphor grew for me. The brick is marketing stripped to its simplest form. The user experiences the marketing and the product as one.
Labels: simplicity, uxweek2007
posted by Ray @ Friday, August 24, 2007
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